How do you turn a gaming novelty into a college necessity?
Convince college freshmen that the Meta Quest is what they need to thrive in this next phase of life.
Despite Quest’s potential, it is seen as a gaming novelty that is quickly reduced to a party trick, dusted off only to wow VR virgins. Consumers around the world lack awareness of MetaQuest’s possibilities outside gaming.
Nothing makes Gen Z more anxious than committing to a life-defining choice, and college is a jungle of those choices.
The Meta Quest makes those choices easy by connecting you to every possible future reality. Anything you want to be, you can try it commitment-free in the MetaVerse.
I was an art director on the video spot team for this project. I created many visual assets to send to the animation team and was in charge of special effects.
I was also a strategist on the management team. As a strategist, I aided in the creation a survey that reached over 200 people. I made the analysis on the survey, in-depth interviews, and sydicated research that lead to the creation of our creative brief.
I was a key player in writing the brief as well.
Roscoe McGee: Art Director, Strategist
Sarah Standage: Account Manager
Beth Clark: Strategist
Melanie Black: Stratagist
Michael Mallory: Strategist
Sydney Orton: Strategist
Aubrie Cardon: Art Director
Dillon Hansen: Copywriter
Andrew Rhee: Content Creator
Ashlyn Elggren: Art Director, Animator
Lacy Tobler: Art Director, Animator