How do you turn a gaming novelty into a college necessity?
The Challenge
Convince college freshmen that the Meta Quest is what they need to thrive in this next phase of life.
The Problem
Despite Quest’s potential, it is seen as a gaming novelty that is quickly reduced to a party trick, dusted off only to wow VR virgins. Consumers around the world lack awareness of MetaQuest’s possibilities outside gaming.
The Insight
Nothing makes Gen Z more anxious than committing to a life-defining choice, and college is a jungle of those choices.
The Meta Quest makes those choices easy by connecting you to every possible future reality. Anything you want to be, you can try it commitment-free in the MetaVerse.
My Role:
I was an art director on the video spot team for this project. I created many visual assets to send to the animation team and was in charge of special effects.
I was also a strategist on the management team. As a strategist, I aided in the creation a survey that reached over 200 people. I made the analysis on the survey, in-depth interviews, and sydicated research that lead to the creation of our creative brief.
I was a key player in writing the brief as well.
Roscoe McGee: Art Director, Strategist
Sarah Standage: Account Manager
Beth Clark: Strategist
Melanie Black: Stratagist
Michael Mallory: Strategist
Sydney Orton: Strategist
Aubrie Cardon: Art Director
Dillon Hansen: Copywriter
Andrew Rhee: Content Creator
Ashlyn Elggren: Art Director, Animator
Lacy Tobler: Art Director, Animator
1st place, district level
