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How can you advertise to only the cleverest of consumers?

Consumer Insight

Clever people take pride in figuring out what others can't.

Brand Insight

Escapology is the hardest Escape Room brand.

Creative Idea

Create an ad campaign that is a puzzle. Ads that only really clever people can understand.

NY billboard



My Role:

This is a solo passion project where I did everything from A to Z. Strategy, creative concept, art direction, motion graphics, editing, everything,

Real Ciphers:

Each of these spots contains real puzzles and ciphers. Since I'm not a big company I can't afford to reward everyone who finds the answers. However, there is one cipher (the hardest one) that unlocks a very real prize.

Roscoe McGee: Art Director, Copywriter, Content Creator

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