How can you advertise to only the cleverest of consumers?
Clever people take pride in figuring out what others can't.
Escapology is the hardest Escape Room brand.
Create an ad campaign that is a puzzle. Ads that only really clever people can understand.
This is a solo passion project where I did everything from A to Z. Strategy, creative concept, art direction, motion graphics, editing, everything,
Each of these spots contains real puzzles and ciphers. Since I'm not a big company I can't afford to reward everyone who finds the answers. However, there is one cipher (the hardest one) that unlocks a very real prize.