360 Campaign
Consumer Insight
After a long exhausting day, us millennials go to our munchies for comfort.
Brand Insight
Cap'n Crunch is positioned as a breakfast cereal, but everyone treats it like a snack or dessert.
Creative Idea
Show that when life seems soggy, Cap'n Crunch is a great way to shake things up.
Execution 1: TV Spot
Execution 2: Social Media
Execution 3: Radio
Execution 4: Guerilla
Cap'n Crunch is a snack food, so of course it needs vending machines to get to work places and college campuses.
Execution 5: Guerilla
To make your life seem less soggy, you need to treat yo self! So we made Cap'n Crunch bath bombs for you to take a load off.
Execution 5 : Point of Purchase Displays
Cap'n Crunch Cereal will be moved from the breakfast cereal aisle to the snack aisle to help cement the fact that Cap'n Crunch ain't no Breakfast food. There will be a displays at the cereal aisle directing people to the snack aisle, as well as a display at the snack aisle itself.
Execution 7: Guerilla
Life seems most soggy during finals week. So during that time, we will send Cap'n Crunch food trucks to colleges in major cities to give away free Cap'n Crunch to help those poor, stressed out college students.
