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Print Campaign

Consumer Insight

Every Halloween, people are tempted to buy cheep candy, because they are planning on getting good candy from trick or treating.

Brand Insight

Every Halloween, Reese's are the first candy to vanish. Most don't even make it to the next day.

Creative Idea

Show people that Reese's are like jerk boyfriends and dumb cops in horror films, they are always the first to go. 

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Roscoe McGee: Art Direction, Copywriting

Destinee Hernadez: Content Creator

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