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Print Campaign
Consumer Insight
Every Halloween, people are tempted to buy cheep candy, because they are planning on getting good candy from trick or treating.
Brand Insight
Every Halloween, Reese's are the first candy to vanish. Most don't even make it to the next day.
Creative Idea
Show people that Reese's are like jerk boyfriends and dumb cops in horror films, they are always the first to go.
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