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What can you do when people vandalize your products more than they use them?

Brand Insight

People need to see that the USPS doesn’t send mail, it sends messages.

Consumer Insight

Street art is the medium for change. Its bold nature speaks truth and creates movements. 

Creative Idea

Give people a new way to send their message through street art. 

Together we all concepted this ad. I was responsible for creating the spec images.

I created a specialty typeface for this project based off of the graffiti style and USPS's classic typography.

Roscoe McGee: Art Director

Alex McBride: Art Director

Kylee Hazard: Copywriter

Sam Jorgensen: Content Creator

Sam Creek: Strategy

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