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What can you do when people vandalize your products more than they use them?
Brand Insight
People need to see that the USPS doesn’t send mail, it sends messages.
Consumer Insight
Street art is the medium for change. Its bold nature speaks truth and creates movements.
Creative Idea
Give people a new way to send their message through street art.
Together we all concepted this ad. I was responsible for creating the spec images.
I created a specialty typeface for this project based off of the graffiti style and USPS's classic typography.
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