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Print Campaign

Consumer Insight

Young adults yearn to be unique. They want to stand out and feel special.

Brand Insight

Cotopaxi gear stands out. They have incredibly bright colors and loud patterns.

Creative Idea

Show that with Cotopaxi gear, you will do the opposite of blending in.

Roscoe McGee: Art Director

Sarah Jane Leonard: Art Director

Andrew Pineres: Content Creator

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