What exactly did I do at an Ad Agency run by college students?
The Ask
LoomVue is a browser extension that translates a few keywords into another language, allowing for language learning through context. LoomVue asked us to help them find a niche in the language market where their business could thrive and to help them market within that niche.
What we did
Through online ethnographies, secondary research, and qualitative interviews, we created a SWOT analysis and competitive analysis that showed exactly where LoomVue could thrive the most. We created promotional materials that highlighted LoomVue's unique selling propositions and benefits.
My Role
Student to Client Liason, Art Director.
The Ask
The Church of Jesus Christ's Reputation Management team asked us to conduct market research on how they could gain a stronger reputation among specific demographics.
What we did
We conducted a thorough online ethnography and over 120 individual in-depth interviews. We compiled a book and deck explaining our research and the insights we had gathered, and a survey that could be used for quantitative data in the future.
My Role
Student-Client Liason, Head Strategist
The Ask
FamilySearch is a free online genealogy tool. They came to us asking for marketing research on how they could market their services to a specific demographic.
What we did
We conducted over 100 in-depth interviews analyzing brand attitudes and delivered a deck on FamilySearch's Unique Selling Propositions and suggestions on what creative executions might look like.
My Role
Quantitative Researcher